Cookie Freezer
Here’s how to stop Safari from cutting short your attribution windows without retooling your stack. Install the lightweight Cookie Freezer snippet, choose a first‑party subdomain like cookies.yourbrand.com, and point DNS as instructed. On page load, the script recognizes Safari and routes cookie writes through that subdomain, preserving your existing analytics tags while extending retention. In practice: add the snippet to your tag manager, map which measurement cookies should be handled, set default lifetimes per purpose, and run the built‑in Safari test to confirm set/read behavior. No changes to your landing pages or ad links are required beyond your normal UTM hygiene.
For acquisition and growth teams, set up a “post‑click” workflow. Define the events that matter—visit, signup, purchase—and attach them to the cookies you’ve elected to preserve. Create a segment for users who arrive from paid channels on Safari and monitor how long they remain targetable compared with your baseline. Use the attribution view to compare conversions credited at 1, 7, and 30 days, then push the audience windows you recovered back to ad platforms via your existing pixels. If you need to exclude organic or email, create source filters and let only paid traffic benefit from extended storage. Schedule a weekly report to quantify incremental conversions regained from Safari. more
Cooler
$9.00 per month
5,000 hits per month then $2 / 1,000 extra hits
1 domain
SSL included
Freezer
$19.00 per month
15,000 hits per month then $1.7 / 1,000 extra hits
2 domains
SSL included
Igloo
$59.00 per month
50,000 hits per month then $1.4 / 1,000 extra hits
3 domains
SSL included
Nitrogen
$99.00 per month
100,000 hits per month then $1 / 1,000 extra hits
4 domains
SSL included
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